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Numi green tea9/12/2023 ![]() The growing knowledge of the strong association between the consumption of antioxidant-rich food & beverages and overall wellbeing contributes to the growing demand for green-type tea. The modern-day stressful and sedentary lifestyle of consumers has resulted in the increased prevalence of obesity, diabetes, and cardiovascular diseases conditions.Īccording to the National Diabetes Statistics Report by the Center for Disease Control, over 88 million American adults are prediabetic. In recent years, consumers have shifted their buying preferences towards products rich in functional ingredients to minimize the risk of the occurrence of lifestyle-related health conditions. The trend of maintaining overall health and wellness by shifting to nutrient-rich food & beverage choices mainly drives the market growth. Request a Free sample to learn more about this report.Ĭonsumption of Antioxidant & Nutrient-rich Beverages to Reduce Risk of Certain Health Conditions The growing interest in consuming antioxidant-rich foods & beverages to reduce the risk of diseases is expected to further increase the demand for tea during and after the pandemic. Department of Agriculture, grocery store sales were up 99% in the middle of March and 25% higher in April 2020 compared to the sales last year. However, the increased concerns related to immunity and overall health have re-established the demand for nutritional beverages across retail channels, which is expected to continue during & after the pandemic. Nationwide lockdowns in various countries have resulted in the disruption of trade activities, which has slowed the growth of the green-type tea industry. The global supply chain of various types of teas has experienced a sudden disturbance due to the outbreak of the COVID-19 pandemic. The increasing number of studies and scientific research proving the positive role of tea in preventing certain diseases is expected to drive market growth in the upcoming years.ĭisruption of Green Tea Supply Chain amid COVID-19 Pandemic to Impede Growth The increased popularity of functional beverages among millennials has necessitated key players to introduce novel types and forms of green type tea to capitalize on modern consumer demands. The growing prevalence of lifestyle-related health conditions has increased the demand for tea as a source of nutrients to delay the occurrence of these disorders. The global green tea market size was USD 12.80 billion in 2019 and is projected to reach USD 23.66 billion by 2027, exhibiting a CAGR of 8.0% during the forecast period. The global market is experiencing robust growth primarily due to the rising awareness regarding the health benefits of green tea among consumers.
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